Before we head towards the most expensive logo in the world. Do you know the current viral fever of the modern era? It’s Brands. A successful brand organization cannot withstand without an impressive logo. The logo is most commonly known as the face of the brand that incorporates the essence and philosophy of the organization. Considering a logo as just a symbol is a blunder because an iconic logo reflects the bundle of information with just a few graphical lines.
Top 10 Most Expensive Logo in the World
A logo not only the brand’s identity of an organization but a company card as well that plays a vital role to gather more customers by breaching cultural and language cultural barriers.
Worth of a Logo
It’s a debatable question that how much a logo worth? It’s tough to answer exactly. It heavily dependent upon the brand for which a logo is being designed? Surely, there are bunches of options to meet every budget and style but if the logo is for the great and branded organization. Instead of finding the right words for your company, companies take their logos very seriously. For this reason, top companies happily agree for shelling out millions or billions of dollars for getting the right logo.
Considering the top brand’s logos such as Pepsi, BBC, and ANZ. We’ve summarized the top 10 most expensive logo list. And maybe you may be even more surprised after getting big brands name and their logos’ prices.
|1||Symantec Brand & Acquisition logo||$1.28 Billion|
|2||British Petroleum Logo||$210 Million|
|3||Accenture Logo||$100 Million|
|4||Posten Norge Logo||$55 Million|
|5||Australia & New Zealand Banking Group (ANZ) Logo||$15 Million|
|6||BBC Logo||$1.8 Million|
|7||Pepsi Logo||$1 Million|
|8||London 2012 Olympics Logo||$625,000|
|9||City of Melbourne Logo||$625,000|
10. Belfast Logo – USD $280,000
Belfast, the capital city of Northern Ireland has joined the list of cities that spent a huge amount of money for city’s logo. Belfast B-shaped heart logo was redesigned in 2008 with $280,000. The key reason to redesign the Belfast logo in the heart shape was to market the capital to investors and stakeholders as well as the main to convey the message of love and to show that the city has completely left its brutal and violent history.
9. City of Melbourne Logo – USD $625,000
Another city has stepped in the list of the most expensive logo in the world. Melbourne is the coastal capital of Australian state of Victoria that’s also the thousands of tourist’s destination. Although the city has its old less expensive logo, still there’s a need for a stylish change. So, the city has handed over $625,000 to Lander Associated in 2009 to elegantly redesign the brand image for Melbourne as Australian corporate city. The blue and green shades in “M” is to represent the corporate power of the city.
8. London 2012 Olympics Logo – USD $625,000
In the race of being the most expensive logo in the world, the London 2012 Olympics logo has been competing for the logo of the City of Melbourne for having the same worth. Although the London 2012 Olympics Logo was of worth $625,000, it bears the heavy criticism for such sloppy or unprofessional logo. This was designed by London based brand consultancy firm “Wolf Olins” in 2007. Wolf Olins’ logo widely criticized by citizens and the mayor as well, as it has no reflection of cultural monuments in it. Whatever, the worth of badly design London 2012 Olympics logo was a hefty price tag of $625,000.
7. Pepsi Logo – USD $1,000,000
PepsiCo is one of the most famous and biggest soft drink manufacturing company in the world. And the widely known soft drink brand has paid over a million for redesigning its globe like a logo. The current logo of Pepsi although same in color but has a little variation in colors. The Parallel curves of the old logo have been replaced with the geometrical curves with the increased volume of red and less amount of blue color. There are rumors that new Pepsi logo is just to challenge its market rival soft drink company Coca-Cola which is still grabbing the top seat on the soft-drink brand’s list.
6. BBC Logo – USD $1,800,000
Being one of the largest media group in the world, the British Broadcasting Corporation has attention toward altering its logo. There are several variations of BBC logo but the most remarkable and nicely designed black and white logo with the combination of white block letters over a dark black background is quite more popular than others this BBC logo, the British Broadcasting Corporation has paid $1,800,000.
5. Australia & New Zealand Banking Group (ANZ) Logo – USD $15,000,000
It’s the necessary requirement for a bank to have their brand identity. Australia and New Zeeland Banking Group have spent a huge amount of $15,000,000 for their logo. The logo consists of three letters ANZ which creates an impression of movement. The joint venture of Australia and New Zeeland has released the heavy amount for a larger campaign that started in 2010 and ended in 2012.
4. Posten Norge Logo – USD $55,000,000
The literal meaning of Posten is to post in Nordic languages while the Posten is the logo of Norwegian Postal Services that provide services in Norway. In 2008, the state-owned postal services company launched a massive rebranding campaign with a huge budget of $300 million that includes the $55,000,000 cost of redesigned logo and marketing strategies. With the hard work and best strategies, the Posten Norge created a very positive response from clients.
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3. Accenture Logo – USD $100,000,000
Here we’re going to introduce the 3rd most expensive logo of our list, the Accenture Logo. In 2000, when Anderson consulting has terminated its contract with Anderson accounting group, the company forcefully changed its name to Accenture. Lander Associate’s Accenture logo is simple enough that it’s written in lower case. It has an accent mark above that conveying the message “accent in future”.
2. British Petroleum Logo – USD $210,000,000
The British Petroleum logo is holding the second rank in the list of the most expensive logo in the world. The BP logo was redesigned by Lander Associates that put uniqueness in the newly designed logo. According to Lander, it was a tough task to design a logo for BP which already been competing with 4 established companies. However, the current “Helios” logo is featuring the green and yellow shades that strongly represents the company’s dedication.
1. Symantec Brand & Acquisition logo – USD $1,280,000,000
Probably, it’s impossible to be the most expensive logo in the world when there is a Symantec Brand logo on the ground. You’ll be shocked once to get to know that the Symantec Brand and Acquisition has paid as much as $1,280,000,000 just for a logo. The tick in the Symantec represents the authentication of security certifies for websites which beliefs to be crucial for online shopping.
It’s not the hard and fast rule that if you spend millions or billions of dollars on logos, you will get more attention. No doubt, the logo is the brand’s identity but it does not mean to pay as much on it. There are examples of some brands that have much lower costs logo but their strong strategies holding up high on skies such as Coca-Cola and Google. And there is also some example who paid a lot for logos but now struggling for their position very poorly. Such as Australia and New Zeeland Banking Group and Symantec Brand and Acquisition.